So you want to sell digital products on Etsy but you don’t know what to sell?
In this post I’ve gathered together a lot of ideas for you. You can skim through these lists and see whether any of them call out to you!
I don’t want to sugarcoat it, competition can be brutal on Etsy, particularly when you’re selling digital downloads.
Before committing to a product, make sure you have the data to back up your decision. That is, how much competition and demand is there for your product idea?
I recommend using Etsy’s Marketplace Insights tool or eRank* to get this information. (I prefer eRank as it shows 12-month averages rather than the past 30-day window that Etsy’s tool shows).
If you want help shortlisting ideas, I have hand-picked the 6 best digital products to sell on Etsy based on my own research of almost 100 product ideas. I also included what the top shops that opened in 2025 are selling, so you know that new shops can still break into these product types and they are not saturated.
But if you just want to browse all the ideas, here you go!
Most Popular Digital Products
- Digital planners
- Wedding templates
- Wall art printables
- Resume templates
- Budget spreadsheets
- Social media templates
- Notion templates
- Canva templates
- Printable calendars
- Business planners
- Colouring pages
- Invitation templates
- Teacher resources
- Habit trackers
- Wedding seating charts
Most Profitable Digital Products
- Wedding invitation templates
- Business logo kits
- Brand identity kits
- Social media template bundles
- Website templates
- Notion business systems
- Digital planners
- Printable planner bundles
- Resume template packs
- Etsy seller templates
- Canva marketing kits
- Online course workbooks
- Budgeting spreadsheets
- Small business forms and contracts
Easiest Digital Products
- Wall art printables
- Quote printables
- Colouring pages
- Checklists
- To-do list templates
- Habit trackers
- Meal planners
- Grocery lists
- Study planners
- Calendar templates
- Journal pages
- Kids activity sheets
- Bookmarks
- Gift tags
Low Competition / Unsaturated Digital Products
- ADHD-friendly planners
- Neurodivergent productivity templates
- Therapy worksheets
- Homeschool management systems
- Pet care trackers
- RV travel planners
- Funeral planning workbooks
- Caregiver organization templates
- Chronic illness trackers
- Farm management spreadsheets
- Tiny house planning templates
- Event vendor management systems
- Wedding vendor spreadsheets
- Local business SOP templates
- Niche hobby trackers
Niche Digital Products
- Crochet pattern templates
- Gardening planners
- Beekeeping logs
- Horse care trackers
- Fishing journals
- Pregnancy planners
- IVF journey trackers
- Language learning planners
- Tattoo consent forms
- Reiki client forms
- Photography client workflows
- Airbnb host templates
- Genealogy research templates
I hope these lists have inspired you and sparked some ideas! If you want help narrowing it down, pick up my guide to the 6 best digital products to sell on Etsy in 2026 based on my research.
*This post contains affiliate links. If you choose to sign up through my link I may earn a small commission at no extra cost to you.
I only have affiliate links for tools I have personally used and found helpful.